Optimise to Maximise: Step-By-Step Guide to Optimising Your Business

If you originally sourced many of the resources for your business in a somewhat haphazard, makeshift fashion, you could have been left with many bits and pieces you don’t really need. Therefore, it would be worthwhile for you to assess your business from top to bottom in search of areas where you could shift some flab, so to say. Here is a step-by-step guide to optimising your business operations.

Build a Map of Your Company’s Existing Processes 

Naturally, before you can start effectively optimising, you need to know exactly what aspects of your business need optimising.

Through mapping your company’s current processes, you can provide yourself with an at-a-glance overview of where your business is faring well and where it is faltering. You could, for instance, spot where some functions have been needlessly duplicated.

Conduct an In-Depth Analysis of The Weaknesses 

The ‘in-depth’ part of that equation is undoubtedly crucial, as many of the processes that you have established are at fault could actually run through a number of departments. For this reason, getting to the crux of a given dilemma can be much easier said than done.

InfiniGEEK notes: “Employees can help by sharing problems they’ve experienced, so give them a place to add weaknesses they know exist.”

Survey Your Customers 

This point warrants emphasis because, according to one sobering statistic mentioned in a CMSWire article, 91% of customers who have complaints never go public with them. Instead, these disgruntled customers simply choose not to buy from the firm again.

Fortunately, you can get an insight into your customers’ genuine thoughts by presenting quick surveys at various stages of the customer journey.

Don’t Neglect The SEO Side Of Your Marketing 

What does the acronym SEO mean? The Startups.co.uk website explains: “SEO stands for Search Engine Optimisation, and refers to the creation of highly relevant, searchable content for your online resources.”

Though it’s possible to handle SEO on a DIY basis, you could find that outsourcing your company’s SEO to a digital marketing agency proves more cost-effective in the long run.

Specify Goals And By What Time They Should Be Completed 

The word ‘should’ is important here, as it would be a good idea to inject some flexibility into the long-term goals. After all, you can never be entirely certain that everything will go to plan, even despite everyone’s best efforts.

It can also help to break long-term goals down into a series of short-term goals. For example, a goal of searching for serviced offices in Mayfair can include using an office broker.

Implement And Monitor The New Business Processes  

While there might be a slight dip in your company’s performance as the new processes take effect, don’t worry too much about this. It’s a more pressing matter for you to monitor the long-term results of these changes.

You should also resist simply judging from data, as employees’ anecdotal experiences can tell you a lot about the state of your workplace’s productivity in the wake of these adjustments.