How To Create A Successful Amazon Marketing Strategy For Your eCommerce Business
Amazon is now a force to be reckoned with in retail, quickly becoming the go-to online retailer for millions of shoppers worldwide. The combination of speedy delivery and competitive pricing has seen large numbers of brands sign up to reap the benefits of the Amazon platform, giving them the opportunity to promote their products to an ever-increasing audience. But with popularity comes competition.
As more ecommerce companies sign up to Amazon marketplace, it gets harder and harder for brands to get their products in front of customers and stand out from the competition. So, what’s the solution?
Listing products and hoping they reach their intended audience isn’t a guarantee of success. Brands need a well thought out strategy if they’re to triumph over competitors and achieve online success.
This is what our Amazon marketing experts at Melody Agency believe is the key to creating a successful amazon ecommerce strategy that will help your brand to thrive:
Optimise Your Product Listings
It’s vital that your Amazon listings are optimised to make it as easy as possible for users who are searching for similar products to find them. For example, using relevant keywords in your descriptions and making images as clear and enticing as possible will help you stand out from competitors.
Product images are one of the first things potential customers will see. In those first few seconds, shoppers decide whether yours is the product they’re looking to buy. So, make sure your products look premium – show them off at their best. Use photos that are well-lit and show your product from multiple angles if relevant. Displaying your products against a white backdrop will help ensure important details or packaging information such as quantity or product dimensions, stand out. But try to include lifestyle images too – not just packaging shots. Give your audience a flavour of how, where and why they could use your product.
SEO
Like with any online advertising campaign, you should begin by compiling a list of relevant keywords and phrases that you want to target. Much like Google, Amazon operates similarly to a search engine, using its own algorithm to determine the relevancy of various listings and how these will rank within the subsequent search results.
By weaving the search terms you want your products to be ranking for into product titles and descriptions, you can optimise their performance and get ahead of your competitor listings.
PPC
SEO is a fundamental aspect of any successful online marketing strategy. But paid advertising on retailing platforms such as Amazon also has an essential role to play. In fact, in such a competitive marketplace, it’s those who take advantage of paid advertising features who enjoy the most success.
Running a strong Amazon PPC campaign alongside your SEO efforts will help you gain sales you may otherwise have missed. And the good news is that with such a range of different paid advertising options available, from headline search ads to Amazon display ads, it’s never been easier to customise your campaign to suit your goals and requirements.
Trust in the Professionals
There are so many different aspects that need to be considered when creating an Amazon marketing strategy that will get your brand in front of potential customers. So, if you still find yourself unsure of where to start, or simply don’t have the time to dedicate toward maintaining a successful Amazon marketing strategy, hiring a dedicated Amazon digital marketing agency could be the ideal solution.
Partnering with an expert team to manage your Amazon account can help ensure the success of your marketing efforts. While they focus on driving sales across the Amazon Marketplace, you’re free to focus on running your business.
