Using digital marketing to attract customers to your exhibition stand

When devising ways to attract customers to your stand at an exhibition, you’re more likely to be thinking of ways to attract customers when they’re there on the day.

You’ve planned your state-of-the-art exhibition stand, you’ve prepped your friendliest and chattiest staff members manning the floor, and you’ve got your visitors freebies and event promotions at the ready. So now you’re ready for the event. Or are you? Don’t forget that it’s just as important to promote your stand before the actual exhibition as well. One of the best ways to do this is through digital marketing.

Social media

You’ve put together your plan of action for the day, picked an innovative and uniquely designed stand from the range of bespoke exhibition stands by Nimlok, and chosen your best employees to man it – so now what do you do? It’s time to start advertising in the run-up to the exhibition. Social media is one of the best ways to do this- interact with your audience, let them know where you’ll be, what you have to offer and why they should visit you. Use your own channels to generate interest and build up your audience before you’ve even stepped into the exhibition hall.

Email marketing

If you already have an email list, use it to your advantage and attract more people to your exhibition stand. Sending out emails is a great way to alert people to your upcoming event. Make sure that they know the details so they don’t miss out. Even if you’re only sending emails to your existing customers, it’s still a good way of generating interest. Not only will some of your current customers come along, they can pass the word on to friends or family who may also be interested in attending.

Video marketing

Video marketing is a really intuitive way to get people interested in attending the exhibition and visiting your stand. You can use video marketing to give any potential visitor a ‘sneak peek’ of what to expect and get them intrigued enough to actually come and pay you a visit. When it comes to using video marketing to promote your stand, it’s a good idea to keep information to a minimum. Leaving your audience wanting more will encourage them to attend, especially if you conclude the video with a call to action. Video marketing is also very versatile – you can include it on your website, blog, Facebook page, or even on Instagram. Don’t forget to encourage your viewers to share your video on their own social media accounts to get as many views as possible and hopefully generate even more interest.

When it comes to promoting your exhibition stand, don’t just think about how you’re going to promote it whilst you’re there. Using digital marketing in the run up to the event can often guarantee you more visitors to your stand.