Reverse Innovation UK: What is an innovation agency?
What can an innovation agency do for you?
As a branding and innovation agency, Reverse Innovation’s main goal is to help brands and companies find their unique voice. This means creating a brand identity, a strategy to communicate it and an overall way to express your business’s core values and main selling points.
Branding agencies take a company, study its values and history and translate them into a coherent narrative to be told through each and every communication channel. This includes physical stores, e-commerce websites, social media accounts, ad campaigns, products’ packaging and more.
Do you need a brand identity?
Whatever your products or services are, you need to communicate them in a smart, innovative and effective way in order to attract prospective customers and build their trust. Think about every person that stumbles across your website, your social media account, your product’s package: they don’t know anything about you and you need to catch their attention immediately.
Think of the most important features of your product, but also the inherent history and values of your brand. Amongst them, you’ll find your USP (unique selling points): something special only you and your brand have. This will be the foundation of your brand identity and your storytelling strategy.
That’s right: there is no branding without storytelling. You need a structured yet attractive narration of who you are, what you do and how you do it. Most people don’t remember data: they remember stories. They remember how these stories made them feel. That’s why you need a way to translate your products and services into a charming, moving or impactful story.
Who is responsible for your brand identity?
Creating a precise identity that stands out from your competitors is no easy task. You need professional figures who will be able to transform each of your USP into a cohesive narration. Made of graphic aesthetic, written texts and a particular tone of voice, this narration will become your brand identity.
Choose the right branding and innovation agency in order to have a pool of professional graphic designers, copywriters, digital strategists that will help create this identity and give it a specific voice. These professionals will work together to give your brand a unique and attractive vibe.
Think about these features. Does your brand have:
- a recognisable logo,
- a unique and catchy name,
- two or three dominant colours,
- a tone of voice that represents your way to communicate with customers,
- a communication strategy that tells your story,
- consistent communication and advertising campaigns,
- an online presence that reflects the real values of your brand?
If you don’t, you definitely need a branding agency. Professionals working in this field will know how to pinpoint and highlight your uniqueness and make it stand out in a crowd of competitors. Remember people nowadays are bombarded with messages: yours need to stand out.
An agency will also help you with an innovation strategy that involves a constantly changing market scenario, new requests and needs from your customers and current topics to address in your communication and brand reputation. In order to be relevant in an ever-changing reality, you need to be flexible without distorting your fundamental values and mission. A company like Reverse Innovation will help with these crucial and delicate tasks.
