How to build a more adaptable business in 2021

The pandemic has underlined the importance of being an adaptable and agile business. Nobody could have expected what the year ahead had in store when the clock struck midnight on January 1st 2020.

After months of challenges and unexpected obstacles and setbacks, in 2021, businesses all over the world will be looking to bounce back, recover and grow. In this guide, we’ll discuss effective strategies to make your business more adaptable. 

Taking full advantage of technology

If the COVID-19 crisis has taught us anything it is that technology plays a crucial role in our modern lives. We have become increasingly reliant on tech. Computers, software, apps and devices have provided lifelines in terms of keeping businesses running, organisations functioning and enabling people to stay connected without physical contact. As a business owner, it’s hugely beneficial to understand the impact of technology within your industry and to take full advantage of the benefits it offers and the flexibility it affords. Consider updating or upgrading your business tech to capitalise on innovation and move your business forward. Carry out audits and assessments to highlight areas of improvement, communicate with customers to see what they would like you to offer and keep an eye on the competition.

Monitoring and optimising network performance

Communications via multiple devices, Internet phone systems and video calls have become part and parcel of modern-day life. When investing in cutting-edge business technology, both for on-site and remote operations, it’s possible to benefit from services, tools, resources and systems to analyse and optimise network and device performance. By enlisting the services of reputable service providers that use innovations like an auto configuration server, it’s possible to monitor network devices continuously. If your business uses VoIP technology, for example, service providers and telcos have the capacity to manage devices remotely and provide troubleshooting assistance. As companies and organisations look to bounce back as lockdown measures are eased, it’s beneficial to have access to features and functionalities that improve performance, as well as reducing the risk of disruptions or downtime.

Offering customers a choice

The COVID-19 crisis is likely to affect the way we work, learn and shop for years to come. Even when stores, offices and buildings reopen, consumers may still prefer to purchase products or invest in services in ways that have become more popular during lockdowns. Online sales, for example, have soared. There will be shoppers who cannot wait to get back in shops and enjoy the experience of looking at products and making a physical payment at a till that is staffed by an actual human being, but there will be others who don’t feel comfortable or prefer the speed or convenience of using apps or websites. Cater to your customers, invite them to provide feedback, take comments and suggestions on board and try to offer choices. Being flexible can help you attract new customers, retain existing clients and set your business apart from competitors. 

Adaptability has never been more critical. If you’re looking to grow your business and boost sales in 2021, take these tips on board.