How tech businesses are helping improve the lives of the elderly
When you think of technology you don’t automatically think of the elderly, not many people do but when you think
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older generation
5 effective ways to market to the older generation
The majority of marketing campaigns are focused around digital marketing. It’s an important part of any marketing strategy because most
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How technology is improving the lives of the older generation
We often fall victim to assuming the realm of technology is exclusively inhabited by the young. We can be forgiven
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Here’s why your business is failing to engage with the older generation
Reaching an older audience is something that a lot of businesses struggle with. They put so much time and effort
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