The four pillars of a successful optical practice
Managing an optical practice can have its challenges, whether you are in your first year or you’ve owned your business for several years.
In an industry that is continually evolving and modernising, it’s important that your optical practice runs as successfully as it can.
The latest consultancy advice from Essilor Bespoke suggests there are 4 pillars to running a prosperous optical practice. Here we take a look at the various strategies you can employ for an efficient practice.
Business consultancy
No matter how experienced you are in your field, sometimes partnering with a business consultancy service can help you to achieve your targets. Business consultancy can provide your optical practice with additional advice and expertise, which is invaluable in an industry where the landscape can change quickly.
A business consultancy services can offer a fresh perspective with an objective point of view, as well as additional expertise to complement your own knowledge. Not only does this provide you with extra resource, but it can also save you time; meaning you are able to focus on the day-to-day running of your practice.
The bespoke business consultancy service from Essilor is able to analyse and review your practice, identifying any emerging opportunities. From reviewing the overall market landscape, to advising on future steps, consultants ensure your business is adaptable and ready for any change that may arise.
Training and support
In the optical industry, you are dealing with two sides to your practice; the success of your practice as a business, and the standard of patient care you are delivering. With that in mind, adequate training and support are critical to the growth and success of your practice.
Ensuring staff are up-to-date on the latest technology and understanding the new trends in attracting customers are two important parts of keeping your optical practice at the forefront of the industry.
Training and support can include a number of different things, depending on your needs. Whether it’s learning how to optimise your clinic’s management or learning about the latest lenses, training your staff will lead to even greater success in the long run.
Technology
An optical practice is only as good as its technology. Having modern, in-practice technology to elevate your level of care is crucial. Modern instruments and digital units can help you to differentiate from your competitors.
Look out for state-of-the-art technology and machinery that can help to improve your optical services and enhance patient experience. Modern, digital solutions could even attract a younger customer base which could have a huge impact.
Personalised lenses
In an optical practice, personalised service is key; no one wants to feel like a number in a queue. Being able to offer personalised lenses to your patients is the ultimate goal when it comes to a first-class service.
Personalised lenses provide more visual precision and an overall better solution for both your patients and your business. Think of the positive reaction your patients will have, and the recommendations that come from that.
Invest in the right instruments in your practice and benefit from the likes of 3D representations of a patient’s eye, allowing you to achieve complete lens-to-eye alignment. The greater the accuracy of the prescription, the more impressive your vision care services are.
