Must-have tools to expand your beauty business

The beauty business is a beast to tackle alone. But that shouldn’t push you away.

There are lots of things to be cautious about, but if you have the dream and drive, having a career in the beauty business is extremely fulfilling and could lead to massive profit.

The best part of being in the beauty industry is the capacity to start your own business. If you have been working at someone else’s hair salon, nail shop, or skin care center and want to venture off into your own startup it’s never too late to do so.

 

There are some tools out there that make things so much easier to get yourself up and running. It is also essential to have the correct tools for non-surgical procedures such as fillers. Let’s go over a few of them to get you started towards your beauty business dreams.

1. Management apps

The most helpful thing for starting your business will be a management app. These apps can take care of scheduling, payments, and client management. It’s for all those things that you want to be able to keep track of during a business day.

The best of these apps will provide automated calendar scheduling so that you can keep track of your clients, when they book, and what services they want. They also include payment data, so you don’t need to use pen and paper to physically bookkeep.

These apps help improve the client’s relationship with the business since they streamline everything in terms of appointment booking and scheduling. Plus, they allow you to interact with the client before they come in to get to know them better. 

2. Social media planners

Having a social media presence is a must if you are looking to start your own beauty business. Instagram, Facebook, and sometimes Twitter will be essential in helping you boost your business and get more clients.

It’s important to have a schedule when posting so that potential clients can see your work regularly and check updates about how you are doing. So, purchase a planner specifically for your social media sites.

Find what works for you when planning your media posts. You could plan to have 3-4 posts a week divided up over your various accounts, for example, 2-3 posts on Instagram and 2-3 posts on Facebook a week.

Doing something like this provides your potential clients balance between content and down time so you’re not overdoing it. Staying relevant with excellent photos and updates can really help your business excel in the digital age.

3. Inventory apps

You could always keep track of inventory manually, but there are a lot of apps out there that take out human error. This way you know exactly what products you have, how many you have sold, and where everything is.

Having an inventory app helps you see how much you sell during an average day. Whether it’s products or services, keeping track of things helps put a lot in perspective. It helps you determine the most popular services you provide and which you could afford to change or remove from your business.

4. Employee vetting system

This is important for any business. When you are hiring, you want to make sure that those you are interviewing are eligible to work in the country you are starting the business. Plus, you also want to make sure that they will represent your company and brand well. Having a system in place (which could include background checks) helps you figure out what type of worker best fits your business.

These systems also weed out any individuals who might have lied on their resumes or left crucial details out.