Strategy

Why the CBD market is likely to keep growing

Plenty of experts predict that the CBD market will keep growing. But it’s hard to trust those predictions at face value. After all, experts have been wrong before. What makes them so sure that CBD is going to be even bigger in the future?

That’s what we are going to discuss today. Let’s take a look at current trends in the CBD market, and explore why this is likely more than just a passing health trend.

Why is CBD popular to begin with?

Cannabidiol (CBD) is a natural compound found in plants of the cannabis family. Today, most CBD in the world is extracted from industrial hemp, which is the name given to strands of cannabis that contain less than 0.3% or 0.2% of THC, depending on whether you are in the US or in Europe.

While the interest in CBD may appear new to the public at large, the substance was sought after in the cannabis community for many years. It’s long been understood that cannabis strains that had higher concentrations of CBD were both less intoxicating and better for medical treatments. The only difference is that a confluence of factors world-wide suddenly made it much easier and acceptable to buy and sell CBD oil in isolation, and to include it as part of other products.

The best way to look at CBD is not as a “new” product, but as a victory achieved in the name of a very old cause: medical marijuana use. CBD allows users to get many of the benefits of marijuana without getting high and without dealing with the stigma associated with the drug.

Given how long people have been clamoring for the right to use marijuana for medical purposes, it’s easy to see that CBD will only continue to gain market share as the years go by.

Other reasons for exponential growth

There are many secondary reasons why CBD is likely to keep growing, beyond its applicability. One of them is the substance’s flexibility. CBD remains active when vaped, ingested, placed under your tongue, and even when applied on the skin. It helps reduce pain and inflammation across all methods of application. As a result, the substance can be used in all sorts of products, from soft drinks to face masks, and even nail polish.

It’s also important to note that CBD is presently a huge industry despite all the legal hurdles surrounding producing and consuming the substance around the world. As the substance continues to gain public and legal acceptance, the number of potential consumers will only increase.

One of the main hurdles in the path of CBD growth right now is the relative lack of scientific evidence supporting its efficacy. But the legalization of the substance, combined with rising public interest in its effects, have combined to create a scenario where there have never been as many scientists studying CBD as there are today. Meaning that more comprehensive research will continue to be published for years to come. And with each new positive finding, the substance will get more press, and the popularity of CBD products will continue to grow.

If you’d like to stay on top of the latest CBD news and research, visit Cibdol.com. That can help gain confidence in the market and stay ahead of the latest developments.