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Friday, February 23, 2024

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Easy ways to promote your business effectively

June 3, 2019June 3, 2019 Dominic Lill new customers, offline, online marketing, promote, promotion, SEO, social media

Business sustainability relies on the acquisition of new customers and your ability to build a loyal customer base. The first

Strategy

8 tips on how to improve in-store experience

November 8, 2018June 28, 2019 Dominic Lill customer experience, digital, in store, offline, personalization, product knowledge, products, retailers, retailtainment, sale area

Many people believe brick and mortar stores and retailers no longer have the ability to compete with eCommerce sites; they

Marketing

How understanding 4 key market elements can help you sell more

August 23, 2018 Dominic Lill Blog, customers, market, marketing, offline, Online, place, price, product, promotions, Research, sell more, SEO, social media, Time, value, Website

Marketing consists of four key elements. First, you must have a product to sell. Second, you must sell it at

Marketing

What is a brand for a one-person business?

April 27, 2018 Dominic Lill Audience, brand, customer engagement, knowledge, offline, Online, Personality, publicity, tagline

Branding is an important part of every business. In today’s world both online and offline image matters. Several business owners

Marketing

How to balance offline and online marketing

March 29, 2018 Dominic Lill Advertising, balance, brand, challenge, customers, feedback, market, marketing, niche, offline, Online, Selling, social media, techniques, test, tools

No business has a bottomless budget when it comes to marketing and promotion. Thus, you need a combination of tools

Marketing

Ditching the demographics: Why OOH advertisers should focus on consumer behaviour

May 31, 2017May 31, 2017 Dominic Lill advertisers, analysis, behaviour, billboards, brands, bus stops, Business advice, Campaigns, Clients, commuters, Consumers, conversion, Data, demographics, offline, OOH advertising, outdoor advertising, ROI, SMEs, targeting, travelling

For generations, stereotypical demographic profiles have been used by brands to drive their marketing campaigns. Whether targeting a particular gender

Strategy

Six reasons the telephone is still vital to your business

March 14, 2017 Dominic Lill analogue, Business advice, Clients, colleague, competition, conference calls, conversation, customer service, digital communication, email, internet business, offline, personal, phone, Reputation, SMEs, Supplier, Telephone, telephones, time saving, urgent response

With the rise of internet businesses and digital communication through email becoming the norm, it’s often true that the telephone

Marketing

Top strategies for boosting brand awareness

February 20, 2017 Dominic Lill adverts, ambassadors, Audience, Brand awareness, Branding, Business advice, celebrities, competitions, contests, creativity, freebie, giveaways, good causes, high impact, influencer, marketing, merchandise, offline, Online, postive attention, SMEs, social media, social responsibility, startup, target

Solid branding is the crux of any successful business, and building brand awareness is an absolute must. Whether you are

Marketing

Why compounding blog posts are the key to success in 2017

February 8, 2017December 3, 2018 Dominic Lill blog posts, brand, Business advice, compounding, content, financial returns, generic issues, HubSpot, legitimacy, offline, Online, organic traffic, products, Research, services, statistics, topiccs, unique

Let’s face it, online relevance has become the dominating factor for corporate brand success. Regardless of whether your services are

Marketing

5 offline marketing tips that complement online marketing efforts

May 12, 2016April 29, 2016 Dominic Lill Business advice, business tips, direct marketing, marketing, offline, Online, social media

Offline and online marketing – should you bother with both, either or none? You know that as a business, you