Why I care about personalized customer experience: Opinion by David Kezerashvili
Nowadays, simply providing a service isn’t enough. To increase their chances of success, businesses should try to customize and personalize
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customer data
Does your company really need a CDP?
What are your ways to avoid being a disappointed marketer? Do you have certain ways and methodologies to uphold the
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The role of artificial intelligence in customer engagement
An estimated 75% of business executives believe that artificial intelligence will be implemented actively in companies over the next three
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5 viable online startup ideas of 2019
Despite the widespread myths about entrepreneurship, starting a new business has never been the biggest deal. The hardest thing about
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Are you doing enough to protect your customers?
Without your customers, your business would be nothing at all, and it’s important for you to remember that as the
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Is there a shift in marketing to conversion optimisation?
Google asked Forrester Consulting to survey 150 marketing, analytics and IT executives about the measurement challenges they face, and the
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