How to run a successful events business

Many of those with a keen interest in the entertainment industry have dreams of running a successful events business, and while you don’t necessarily need an academic qualification to prove your skills as an event organiser, it will take a great deal of planning and motivation to pull off both small and large-scale events.

There are lots of considerations to bear in mind for becoming an entrepreneur in the events business, and there are several steps that should be followed, so your very first event runs as smoothly as possible.

If you are looking to start a business in events organisation, here’s what will be expected of you:

1. Determine your budget

Before you can come to any decisions, you need to establish the type of budget you can work with. Unlike most businesses, events will require their own separate budgets to fund. Therefore, you need to have a large amount of money saved to make the initial bookings on venues and entertainment before people will decide to purchase tickets.

Some new event organisers may not have enough cash to fund their very first event, which can cause difficulty in starting the process, however taking out a loan would be worthwhile to cover any costs before you can earn back from ticket sales. There’s no need to worry about your personal credit history either; Cash Lady offer no credit check loans, meaning you can get your hands on instant cash with a generous six month payback period.

2. Find a suitable venue

Dependant on the type of event you wish to hold, the style of venue will need to depend on several factors. A venue in a city location is ideal for attracting the general public and getting to-and-from the site with ease of transport. However, venues in the city centre may be significantly more expensive than those on the outskirts. You may also need to look into the facilities available within each venue, as well as catering choices and if you can accommodate the number of guests you’re hoping for. Also take into consideration that some venues may only be available during certain parts of the year, while older venues may be stricter on the use of fireworks, helium, and candles.

3. Use a project management tool

Regardless of the type of business you own, managing your everyday tasks is necessary to ensure everything is kept ticking over. This is even more important when it comes to running an event, as you will be expected to juggle multiple tasks at one time. Although this can be daunting for the less experienced, there are a vast amount of project management tools available which will help you to keep track of what has been completed and what is yet to be done.

Project management is a fundamental aspect of the entire process, as all those involved will need to be aware of how the event is taking shape and what is expected of them. Write a list of the main tasks with set deadline dates for completion.

4. Promotion

Don’t presume that your audience is already aware that your event is taking place; adequate time will be needed for successful promotion. The marketing techniques you use will depend on your audience, location, and budget. Make sure the content written is brief and straight to the point but states all of the necessary information that guests need to be aware of.