Consumers – Talk Business | Entrepreneur & Business Advice

B2B Marketing and the changing face of cutting-edge creativity

February 1, 2022 Rachael Caffrey B2B, cold calling, Consumers, marketing, Sales

While the coronavirus pandemic has brought sizable challenges to businesses, it has also opened up a myriad of opportunities, especially

Money

FCA chair speaks about outcomes-based regulation

May 14, 2021 Dominic Lill Consumers, FCA, outcomes, regulation

The Financial Conduct Authority frequently talks about ensuring ‘favourable outcomes’. Charles Randell, the regulator’s chairman, spoke about ‘outcomes-focused regulation’ when he addressed

Strategy

Does your pricing support your customer experience?

April 8, 2019April 24, 2019 Dominic Lill business goals, buyers, Consumers, Customer, customer experience, price, pricing

As several industry studies reveal that power has shifted from sellers to consumers, customer experience is becoming a priority for

Strategy

Brexit Business – Preparing for the unknown

November 23, 2018 Dominic Lill Bexit, business, challenge, clarity, Consumers, debate, EU, finances, forecasting, growth, negotiations, Regulations, SMEs, supply chain, unexpected, unknown

Brexit has been the nightmare that we have all feared would not come true, Simon Willmett, financial director at Nucleus

Marketing

Creating a brand identity: How to make your fashion SME stand out

November 22, 2018 Dominic Lill brand identity, competitive, connect, Consumers, content marketing, Fashion, keywords, niche, Personality, publication, SME, SMEs, social media, visitors, voice, Website

When you’re a fashion SME, establishing a brand identity that can compete with larger organisations can seem daunting. And, this

Marketing

Smart tech – Is it the future of marketing?

October 15, 2018October 11, 2018 Dominic Lill AI, analytics, AR, Audience, big data, chatbots, Consumers, Customer, Devices, Location, marketing, smart tech, tools, tracking, VR

Customization and personalization. That’s the “name of the game” in digital marketing today. And we have lots of tools to

Marketing

Blow them away with your brand

July 2, 2018November 29, 2018 Dominic Lill approachable, brand, consistent, Consumers, Design, logo, money, traget audience, trust, value

Getting your brand known is vital for any business, but making it stand out above your competitors is important as

Marketing

The rise of trust signals and their importance in business

June 20, 2018December 1, 2018 Dominic Lill accreditations, Consumers, Customer, feedback, guarantees, price, reviews, signals, trust, trustworthy

Making a sizeable purchase is rarely a snap decision. Before parting with hard-earned money, you’ve probably researched potential products and

Marketing

How logos help in small business branding

May 23, 2018March 12, 2021 Rachael Caffrey brand management, Branding, consistent, Consumers, logo, marketing

Branding is absolutely critical to any business. Studies show that consumers are most likely to engage with a company when

Strategy

Everything you need to know about eCommerce

April 25, 2018June 16, 2021 Dominic Lill Consumers, customers, Ecommerce, email, Internet, Mobile, product, Shopping, Website

Of the many things the internet has revolutionized, business is one of them. It gave rise to what is referred

Marketing

Everything you need to know about your digital marketing in 2018

March 27, 2018November 5, 2020 Dominic Lill Consumers, content, customers, Digital marketing, influencers, link building, PPC, SEO, social media, voice search, Writing

Back in 2017, many successful digital marketing agencies attempted to predict what the new year would mean for digital marketing.

Strategy

Essential advice to help you host the perfect business event

March 23, 2018 Dominic Lill advice, Analyse, Audience, business event, Consumers, drinks, Events, Experience, Exposure, Food, hotle, impact, information, investors, Location, Networking, Reputation, social media

One of the most well-kept secrets about growing your business is in the way you throw your business event. Whether

Strategy

Why only trusted companies will survive

November 1, 2017 Dominic Lill brands, Business advice, Consumers, customers, Experience, feedback, Internet, personal interaction, SMEs, transationc, trend, trust, Trustpilot, trustworthy

In the post-truth age, where borders blur between facts and fiction, fake news thrives and the institutional pillars that underpin

Marketing

How to make marketing a new business (or product) more successful

August 16, 2017April 16, 2018 Dominic Lill affiliate marketing, competitions, Consumers, coupons, customers, goals, marketing, New business, niche, Sales, sales plan, samples, Selling, SMEs, social media, tactics, target audience, traffic, trails, unique brand

Owning a business and/or releasing new products on the market can be very exciting. However, it can also be very

Strategy

Value shared is value doubled: How to link sustainable development with long-term growth

August 10, 2017August 9, 2017 Dominic Lill Business advice, Consumers, Creating Shared Value, CSR, CSV, engagement, environment, environmentally, ethics, financially, growth, local economy, long-term, motivation, mutual benefits, productivity, Profit, prproducers, responsibility, socially, Strategy, sustainable development

Suranga Herath, CEO of English Tea Shop discusses the mutual benefits of Creating Shared Value, and how it can inspire

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