targeting – Talk Business | Entrepreneur & Business Advice

The 5 forms of pull marketing to employ in your eCommerce strategy

November 20, 2018November 16, 2018 Dominic Lill Audience, brand, credibility, Data, Ecommerce, hype, innovation, long-term, potential customers, pull marketing, push, referrals, ROI, social media, tactic, targeting, teasing, trending, viewership, Website

In an over saturated marketing and promotion system of today, you’ll likely find businesses bombarding customers with advertisements, newsletters and

Marketing

Revving up your recommendation engine

July 13, 2017May 31, 2017 Dominic Lill behaviour, Campaigns, Consumers, customers, Data, demographic, marketing, personalisation, product, purchases, recommendation engines, Service, targeting, Trends

Yariella Coello, head of consultancy at data science and marketing services company Profusion, discusses how small businesses can use a

Marketing

Ditching the demographics: Why OOH advertisers should focus on consumer behaviour

May 31, 2017May 31, 2017 Dominic Lill advertisers, analysis, behaviour, billboards, brands, bus stops, Business advice, Campaigns, Clients, commuters, Consumers, conversion, Data, demographics, offline, OOH advertising, outdoor advertising, ROI, SMEs, targeting, travelling

For generations, stereotypical demographic profiles have been used by brands to drive their marketing campaigns. Whether targeting a particular gender

Marketing

How to target the ‘always on’ consumer

August 12, 2015September 14, 2021 Dominic Lill 0 Comments Consumers, digital world, targeted, targeting

People are living digitally at home, at work, and everywhere in between, offering businesses a chance to connect with their